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Dieter Bakic Receives Design Award for Joico Relaunch

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By: Jamie Matusow

Editor-in-Chief

Munich-based designer Dieter Bakic has been named the winner of the 2007 iF Product Design Awards for the re-launch of the JOICO salon hair care range.

“We have developed [an] outstanding product whose array of materials is distinguished by a smooth texture, iridescent colors and soft translucence. By combining innovative technology and our expert knowledge of the cosmetic market, we created [a] truly significant [product line],” says Deiter Bakic, president and CEO of DeiterBakicEnterprises.

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